Coffee Joe was away flyfishing for a few days. As he relaxed and trolled around one of the pristine northern lakes, he reflected how flyfishing and fundraising had a lot in common.
Jim Calhoun/Artist
1) The Set Up – whether rods, reels or a tin boat, you need the tools to be successful. In fundraising, that means a good location, accountability and enthusiasm.
2) The Strong Leader – without the strength that the leader gives, the flyfishing adventure would be a disaster. Your fundraiser needs strong direction and leadership.
3) The Suitable Fly – pick the one that is adaptable for the area and lake. In raising funds, you need to choose the product that best reflects your cause – such as organic coffee, tea or cocoa.
4) The Perfect Cast – pull the line slowly to start, then a quick finish. Volunteers are the backbone of fundraising – they usually have little experience in the beginning but with a little help, become your greatest asset.
5) The Presentation – all flies are colourful, well made, and lure the trout to the surface. In fundraising, you need eycatching brochures, posters and promotion to ensure the donors come to you.
6) The Prize – a silver trout is caught and released for sustainable fishing. Your fundraising public will come back time and time again if you follow the tale of the trout.
Coffee Joe is back at work, merrily posting away, and dreaming up new ideas for you. So, stay in the boat, relax and follow us upstream.
Tags: organic, sustainable, Sustainable Coffee Fundraising, volunteer
[...] these days. Coffee Joe has a few more suggestions about presentation – it was number five in the Art of Presentation that he wrote a few posts [...]