Coffee Joe wants to know how much do you pay for your morning brew? How much wouldn’t you pay?
When you order coffee or tea , do you think about what is or isn’t in your drink? Do you think about the person who handpicked the coffee beans, or tea leaves? When you pay high prices for these beverages, do you consider what portion is sent to the grower?
CJ cautions that if you don’t buy organic beverages, or at least Fairly Traded products, do you realize the extent of chemicals and pesticides that have been used to produce it?
Traditionally, organic farming is a poor reality. Through the years, the income falls and rises at a rate mostly beyond control. Coffee Joe want you to imagine if your own revenue wasn’t based on either hard work, your ethics, or even a good crop but on a whimsical, inanimate concept like a commodity market. You know someone is making good money, but it isn’t you.
He says this is where the co-operatives step in. Local businesses and organic farmers band together to form a bond that will benefit everyone. In the rest of the world, ethical companies, such as ours, have their own ways of dealing directly with the growers, offering better prices and helping whole communities.
Read labels, buy with a conscience. Your brew of choice will leave a better taste in your mouth.
Tags: Fairly Traded, organic, Sustainable and Organic Tea, Sustainable Coffee
