Coffee Joe says more consumer awareness of health and wellness has seen an increase in tea and coffee consumption recently. Tea is expected to rise almost 40% by the year 2020, and coffee, which has already seen a 10 % increase over the past 20 years, is expected to maintain its’ growth through to 2020. High-quality organic teas and fairly traded coffees have grown by leaps and bounds, as large, fast-growing coffee chains have decided to sell them as “little indulgences.”
After the scare of the recent recession, consumers are looking for comfort, whether in their food or their beverage. It’s value, simplicity, home – a return to basics, with anything organic leading the way.
“Consumers still see coffee as an integral part of their everyday lives,” said Robert F. Nelson, President and CEO of the National Coffee Association. “Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years.”
However, CJ says that more adults are making their coffee at home. The retail coffee market grew 6% in 2008 and is increasing each year. Small coffee roasters are benefiting and so are the consumers.
Convenience has given way to the pocket-book mentality. It’s about time – more people should be concerned with the environment, how their food is grown, and how organics are the wave of the future.
Tags: Fairly Traded, Organic and Sustainable Coffee, Sustainable and Organic Tea, Sustainable Coffee
