Coffee Joe has heard the phrase sustainable more and more lately. But what does it really mean? And how does it relate to fundraising? CJ is all about the environment, helping others and wanted to find out more.
According to the dictionary, it means being able to be sustained for an indefinite period without damaging the environment, or without depleting a natural resource; renewable.
Coffee Joe says to be sustainable, every fundraising group, whatever its size, can use planning and management. A thinking strategy creates imaginative solutions, provides direction and helps to move the fundraiser forward. Remember the use of recyclable, reusable or earth-friendly products will have your customers coming back, time after time. Offering items such as organic coffee, tea or cocoa, something people use every day, will make your fundraiser sustainable. In turn, the organic farmers who treat the land in a responsible manner, will be able to maintain and support not only their families and the community now, but in the future, their children and their children’s children as well.
Planning for the long-term will set up a fundraiser’s future and is the first step towards being sustainable.

